How to Make More Money Using Print Media
When: Wednesday, October 8th, 11am – 1pm
Admission includes a light lunch, thus pre-registration is highly recommended
YES!Circle is thrilled to partner with our November 7th L.I.F.E. media sponsor Washington Business Journal for this interactive, educational workshop on Making More Money Using the Media. You will learn strategies for getting the most out of media resources and using business publications to help your business succeed. Publisher Alex Orfinger will candidly discuss what makes business news and what doesn’t; what journalists need from sources and what they don’t; how reporters find their stories; and how to cultivate relationships that will lead to better media coverage for your company. Terry Nicholetti will share proven techniques for getting what you need from business publications in less than ½ hour before they pile up on your desk; how to recognize sales leads in the paper and specific actions to warm up cold leads. You will walk away with a clear understanding of how to make more money using the media!
Alex Orfinger is the publisher of the Washington Business Journal, the weekly newspaper delivering news and information to over 200,000 business leaders throughout the greater Washington region. Since joining the Washington Business Journal in 1996, the paper has become one of the fastest growing business journals in the country. In 2000, Alex won the Humanitarian of the Year award from Davis Goodwill Industries for his efforts to promote philanthropy. Alex is active in the local business community and serves on a number of boards including the Greater Washington Board of Trade, the Fairfax Chamber of Commerce, the Cultural Alliance and Greater DC Cares.
Terry Nicholetti has over thirty years combined experience in program development, public speaking, sales and marketing. She is the circulation sales manager and trainer for the Washington Business Journal, where she has developed the highly acclaimed, How to Make More Money Using Washington Business Journal. Terry has sold print and radio advertising, pharmaceuticals, relocation services, and demographic data packages. She is the author of Fed Up! (NY, Carroll and Graf, 1993) and has expressed her entrepreneurial spirit by producing and self-publishing a full-color, illustrated children's book, NoraLee's Adventures on Planet Ifwee, and its accompanying GoldStar Magic Family Pen-Pal Kit.
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