Can you easily describe your business offering to potential customers? Do your prospects understand what you do and know how to refer you to others? Which customers are the most profitable for your business and how do you get more of them? If you had a bit of trouble answering these questions, this brand-transforming workshop is for you!
Learn how to harness the power of your brand by getting more clarity about essential brand elements, including: your target audience, positioning, brand character, value proposition, desired customer experience and messaging. Through a series of simple exercises, you will learn how to leverage your brand assets, and walk away with a tangible tool to help you build a strong foundation for your brand, stimulate business growth and position your business for sustained success.
This workshop is led by branding guru Rebecca Carpenter of Reach Consulting, who has worked with powerful brands such as Disney, Procter & Gamble, PriceWaterhouseCoopers, U.S. Department of Commerce, National Geographic and Madison Square Garden, as well as multiple formative start-up ventures. Rebecca has been called “an inspirational leader with integrity, diplomacy, and superb critical thinking and communication abilities.” She holds an MBA from the Darden Graduate School of Business at the University of Virginia, and has studied at the Centre for International Studies in Paris, France.