You have GREAT business ideas... the world is full of potential customers... So how do these fabulous ideas reach your target audience? Effective marketing is essential in building a successful business. Whether you have an extensive marketing plan or are conceiving a business idea this content-rich, dynamic seminar will help you make the most of your marketing efforts (and budget). You will learn:
• The 3 secrets of marketing success
• What makes a marketing initiative effective (and why some fail)
• Case studies from RMR's Successful Marketing Campaigns
As always, the session will include Q&A, best practices discussion and networking opportunities.
Robyn M. Sachs, is the president and CEO of RMR & Associates, a leading marketing, advertising, and public relations firm known for its highly innovative campaigns focusing on measurable results. In 1998, Sachs and the agency were awarded the "Entrepreneur of the Year" award, sponsored by Ernst & Young. RMR's current capitalized billings are $24.7 million and the agency has grown 600% since Sachs became president in 1987. That impressive growth led PR Week, a leading industry publication, to name RMR among the top 50 PR Agencies in the United States and #1 in Maryland.